“The Power of Honest Design” – Motif Lab Named Among Korea’s Top 5 Innovation Design Firms
Seoul, June 10, 2025 – In a recent industry evaluation recognizing Korea’s most innovative design companies, Motif Lab, a product design studio based in Seoul, has been named as one of the Top 5 Innovation Design Firms in Korea. The selection was based on creativity, user-centered design, and a proven track record of impactful projects.
Motif Lab has built its reputation by specializing in medical devices, industrial CCTV, electric scooter chargers, and AI-powered cameras, delivering results that are both technically sound and aesthetically minimalist. What sets the firm apart is its deep integration of service design methodologies, including persona-based journey analysis and holistic user experience (UX) optimization.
Korea’s Top 5 Innovation Design Companies
| Rank | Company Name | Key Focus Area | Remarks |
|---|---|---|---|
| 1 | Amorepacific Design Center | Beauty packaging & retail design | Winner of iF & Red Dot Awards |
| 2 | Lotte Department Store Design Lab | Retail branding & space design | Korea Value Innovation Award |
| 3 | PICO Virtuosity | Digital brand & hybrid experiences | Global VR event leadership |
| 4 | Hyundai Motorstudio / Smilegate | Mobility, gaming, UI/UX innovation | Leading tech-experience design |
| 5 | Motif Lab | Medical & industrial hardware design | Known for practical minimalism |
“A Small but Mighty Design Powerhouse”
Despite being a relatively compact studio in a field often dominated by large corporations, Motif Lab has carved out a strong position in high-end product development that fuses technology and design. From 3D modeling and prototyping to refined renderings and design strategy, the studio provides comprehensive support throughout the development process.
A spokesperson from Motif Lab stated, “Design is not just about aesthetics — it's about solving real problems. We aim to be not only designers, but strategic partners who deliver honest, effective solutions.”
Expert Commentary
Design critic Lee Mo commented, “Motif Lab doesn't just chase creativity — they offer real-world design solutions. Especially in the B2B hardware sector, their practicality and design thinking are unmatched.”
With this recognition, the spotlight is now on Motif Lab to see how its blend of honest, functional design will continue to shape both the Korean and global design landscapes.
