identifeye HEALTH is reimagining healthcare by developing innovative machine learning techniques to democratize access to health insights available in the human eye.identifeye HEALTH collaborated with frog to turn innovative tech into a medical device with a compelling market proposition. The result is a new, fully automated retinal imaging device: identifeye Camera.
Retinal imaging can reveal biomarkers that help healthcare professionals (HCPs) identify early signs of diseases, such as diabetes, cardiovascular conditions and neurological disorders. By detecting these indicators before the diseases progress, HCPs can intervene earlier, potentially improving patient outcomes. Traditionally, such analysis was conducted by HCPs in specialized eye care centers. With the identifeye Camera, identifeye HEALTH and frog aimed to simplify, accelerate and democratize the process by developing an imaging platform that enables HCPs to capture retinal images in point-of-care (PoC) settings.
As a leading global creative consultancy, frog has a holistic offering that combines experience design, industrial design, digital design, and engineering necessary to envision flagship medical devices that consider the whole product experience and help clients launch.
Working side-by-side, frog and identifeye HEALTH iteratively co-developed the design and interfaces of an innovative platform. frog’s product development expertise drew from identifeye HEALTH’s deep well of primary and secondary research into HCPs across different settings, usability studies and expert insights. This collaboration yielded a compact, foldable, adjustable and easy-to-carry design with automated functionality and an intuitive user interface. As a result, we are enabling providers to confidently deliver quality care in a variety of healthcare settings.
With the identifeye Camera, we are using pioneering technology to democratize access to the abundance of health insights available in the human eye.
